Ingram’s Lifeprint: Result of Popular Kickstarter Campaigns?

Ingram distributes my graphic novels, so I get updates from them periodically.  This was part of the latest:

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I recall asking about offset printing, years ago, but was told it wasn’t part of their POD plan to include large volume offset runs; I’m wondering if this change of heart is down to the fact that so many creators, fully funded by successful Kickstarter campaigns, need printing, publishing, and distributing solutions, beyond producing for their Kickstarter crowd-funders?

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